Community Over Competition: How to Stand Out in a Saturated Market and Connect in Intentional Community with Christine Brinkman | Episode 53
- Caroline Bower
- Jan 19
- 3 min read
What does it look like to truly embrace community over competition? In this episode of The Bread Winner Podcast, I had the privilege of sitting down with my good friend and community leader, Christine Brinkman, founder of Babes Support Babes. Christine’s work in bringing women entrepreneurs together is inspiring, and her wisdom on fostering authentic relationships is something every business owner can learn from.
During our conversation, Christine shared her journey of building intentional, life-giving communities and offered practical advice for finding your people, navigating saturated markets, and showing up authentically. If you’re ready to step into a mindset of abundance and connection, this episode is packed with actionable takeaways you can start using today.
The Power of "Community Over Competition"
Christine built Babes Support Babes on the idea that celebrating others’ success doesn’t take away from your own. Her mantra of “community over competition” encourages entrepreneurs to let go of scarcity thinking and embrace collaboration.
Key Quotes:
"When you see a vendor next to you make a sale, cheer her on—her win is your win."
"It’s the person who actually executes ideas that makes the difference, not the idea itself."
"There’s room for everyone. You can’t bake for the whole town."
Celebrate others’ successes openly, even if they’re in your industry.
Share your knowledge and ideas without fear—it’s the execution that sets you apart.
Recognize that not every customer is meant for you, and that’s okay. Build relationships with other businesses to refer customers who might not be the right fit for you.
Standing Out in a Saturated Market
For many entrepreneurs, competition can feel intimidating, especially in industries that are growing quickly. Christine encourages bakers and business owners to focus on their unique qualities and what sets them apart.
Key Quotes:
"People buy people, not products."
"You are unique. Highlight your personal touches, and your ideal clients will find you."
"Even small details, like adding a personal note, can make a huge difference."
Action Steps:
Write down what makes you and your business unique, including your personal story and values.
Add thoughtful touches to your customer experience, like handwritten notes or small gestures that reflect your personality.
Lean into your authenticity—whether it’s your favorite music, hobbies, or a special ingredient in your product, let your uniqueness shine.
Finding and Creating Intentional Communities
If you’re struggling to find a community that feels like the right fit, Christine’s advice is simple: start small and take the lead if necessary. Building meaningful relationships takes time, but the payoff is worth it.
Key Quotes:
"Start small. Don’t aim for big groups—it gets overwhelming and unsustainable."
"Consistency builds trust and deeper connections."
"If you want a friend, be the one to go first."
Action Steps:
Search platforms like Instagram, Eventbrite, and Facebook groups for local events or people with shared interests.
Make it a goal to attend events regularly, even if it’s just one or two per month. Consistency builds trust and deeper relationships.
Set small, manageable goals for connecting with others—aim to make two meaningful connections at every event, and follow up afterward with a DM or a quick virtual coffee chat.
If you can’t find a community that fits, start your own. Even a small, consistent group (like a Zoom call twice a month) can make a big impact.
Final Thoughts
Christine’s story is a reminder that community building isn’t just about networking—it’s about creating meaningful, authentic relationships that support both your personal and professional growth. By celebrating others, showing up consistently, and leaning into your unique strengths, you can create a space where you and your business can thrive.
Connect with Christine:
Follow Christine on Instagram at @BSBSATX. Send her a DM to ask questions or share your journey—she loves cheering you on!
Let’s Connect:
If this episode resonated with you, take a screenshot, tag me on Instagram @Carolinebower_sourdough, and tag Christine @BSBSATX so we can see where you’re tuning in from and connect further.
Important Links: Visit the episode page (carolinebower.com/episode53) for actionable takeaways and key bullet points from our conversation.
Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!
Want to thrive in an intentional online community of other bakers? Join The Bread Winner Inner Circle Waitlist: https://mailchi.mp/thebluebirdbreadco/bread-winner-inner-circle-waitlist
For links to my favorite microbakery supplies, check out carolinebower.com/links
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