As microbakery owners, we pour so much time, energy, and heart into every product we offer. But sometimes, a product that once felt like a great fit just isn’t working anymore. Maybe it’s inefficient, rarely ordered, or simply not enjoyable to make. Whatever the reason, knowing when—and how—to remove a product from your menu is an essential part of running a sustainable, burnout-proof business.
In this post, I’ll walk you through the signs that it’s time to say goodbye to a product, how to make the decision without guilt, and how to communicate the change with customers in a way that keeps your business moving forward.
Signs It’s Time to Remove a Product from Your Menu
If you’re unsure whether a product should stay or go, here are three key indicators:
1. It’s Inefficient and Throws Off Your Workflow
Does this product require special ingredients that aren’t used in anything else?
Does it slow down your bake days or create unnecessary stress?
Are you making small, one-off batches that disrupt an otherwise smooth workflow?
If a single product is adding frustration or inefficiency, it may not be worth the effort.
2. It’s Not Selling Well
Are you keeping ingredients on hand for just a handful of customers?
Is it taking up space on your menu without bringing in consistent sales?
Low sales don’t always mean a product isn’t great—it just may not be the right fit for your market.
3. You Dread Making It
Do you find yourself putting off prep for this product?
Do you sigh when an order comes in for it?
Are you less excited about your baking days because of it?
Your menu should bring you joy, not frustration. If a product is something you wish no one would order, that’s a sign it may not belong on your menu anymore.
How to Remove a Product from Your Menu (Without Guilt)
Letting go of a product can feel uncomfortable, especially if you have a few loyal customers who love it. But remember: Your business is yours. You’re allowed to make decisions that support your time, energy, and profitability.
Here’s how to make the transition easier:
1. Reframe the Decision
Instead of focusing on what you’re taking away, remind yourself that you’re making space for what actually works. Simplifying your menu allows you to focus on the most popular, profitable, and enjoyable products.
2. Offer a Minimum Order Policy
If a few customers love this product, consider keeping it as a special-order item with a batch minimum.
Example: “I’ll only make this if at least six people pre-order.”
This makes it worth your time while still giving customers the option to purchase.
3. Suggest an Alternative
If someone asks about the discontinued product, offer a similar option from your menu.
Example: “I no longer offer rye bread, but my whole wheat heritage loaf has a similar flavor profile.”
Customers appreciate having another choice instead of just hearing “no.”
How to Communicate the Change with Customers
You don’t need to make a big public announcement. In most cases, simply removing the product from your menu is enough. But if you do want to let customers know, keep it short, clear, and warm.
Example Message:"After a lot of thought, I’ve decided to simplify my menu to focus on my most popular and efficient bakes. This means I’ll no longer be offering [product name]. I know some of you loved it, and I so appreciate your support! If you’re looking for something similar, I’d recommend [alternative product]."
If you’re looking for pre-written customer service scripts, I’ve put together a free resource to help you communicate changes in your business smoothly. Download it here! [Insert Link]
Final Thoughts: Give Yourself Permission to Let Go
Running a successful microbakery means making intentional decisions that support both your business and your well-being. If a product is draining your time, disrupting your workflow, or simply not selling, it’s okay to let it go.
📌 Action Step: Take an honest look at your menu. Is there a product that’s causing unnecessary frustration? If so, give yourself permission to remove it.
I’d love to hear from you! What’s a product you’ve considered removing from your menu? Drop a comment below or tag me on Instagram @carolinebower_sourdough and let’s chat about it.
Happy baking!
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